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Challenge

Envisioning a new business that meets the needs, wants and desires of residential consumers in North America, with automation and robotics based solutions and sustainable competitive advantages in 2030.

Key drivers of change 

Future Scenario Process

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Opportunity

Designing a mobility aid for the seniors of 2030

By 2030, all baby boomers will be of age 65 and older. 

Source: The U.S. Census Bureau’s 2017 National Population Projections

Older people are projected to outnumber children for the first time in U.S. history and 1 in every 5 residents will be of retirement age.

Source: The U.S. Census Bureau’s 2017 National Population Projections

There would be around 74 million Americans of age 65 and above, that is around 18.5 million (25% of 74M) consumers will be looking for walking aids.

Source: Consumer affairs report_Use of walking aids jumps 50% in 10 years 

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What's next?

Most walkers are a hassle 

They are an eye sore

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A key acronym for the future of mobility is ACES, which stands for Autonomous, Connected, Electric and Shared. Alfred integrates the first three drivers, ACE, into a personal (not shared), assistive mobility aid.

Alfred walker is strategically designed for 2030, the year when all the Baby Boomers will reach the retirement age of 65 and above. It leverages the fact that baby boomers have come to appreciate the convenience of technology and connected objects and hence, desire a product beyond the abilities of current offerings in the assistive mobility aids category. 

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Alfred is the walker that would...

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Always be at your beck and call

Voice-based interactions  

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Walk by your side, at your pace

Assistive mode when laser rangefinder scanners study and follow the user's gait

stair climbing

Provide you support where there is none

Stair climbing wheels 

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Allow you to take a break whenever and wherever you want 

Integrated collapsible seat

Technological feasibility 

The assistive mode is used when one wants Alfred to walk beside them or hold onto it while walking. 

The autonomous mode is for when the user wants the walker to go away and park itself to its charging dock.

Market Overview

Strategic Roadmap