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Challenge
Envisioning a new business that meets the needs, wants and desires of residential consumers in North America, with automation and robotics based solutions and sustainable competitive advantages in 2030.
Key drivers of change
Future Scenario Process
Opportunity
Designing a mobility aid for the seniors of 2030
By 2030, all baby boomers will be of age 65 and older.
Source: The U.S. Census Bureau’s 2017 National Population Projections.
Older people are projected to outnumber children for the first time in U.S. history and 1 in every 5 residents will be of retirement age.
Source: The U.S. Census Bureau’s 2017 National Population Projections.
There would be around 74 million Americans of age 65 and above, that is around 18.5 million (25% of 74M) consumers will be looking for walking aids.
Source: Consumer affairs report_Use of walking aids jumps 50% in 10 years
What's next?
Most walkers are a hassle
They are an eye sore
A key acronym for the future of mobility is ACES, which stands for Autonomous, Connected, Electric and Shared. Alfred integrates the first three drivers, ACE, into a personal (not shared), assistive mobility aid.
Alfred walker is strategically designed for 2030, the year when all the Baby Boomers will reach the retirement age of 65 and above. It leverages the fact that baby boomers have come to appreciate the convenience of technology and connected objects and hence, desire a product beyond the abilities of current offerings in the assistive mobility aids category.
Alfred is the walker that would...
Always be at your beck and call
Voice-based interactions
Walk by your side, at your pace
Assistive mode when laser rangefinder scanners study and follow the user's gait
Provide you support where there is none
Stair climbing wheels
Allow you to take a break whenever and wherever you want
Integrated collapsible seat
Technological feasibility
The assistive mode is used when one wants Alfred to walk beside them or hold onto it while walking.
The autonomous mode is for when the user wants the walker to go away and park itself to its charging dock.
Market Overview
Strategic Roadmap
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