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Serving Fresh by Infinite Options (a start-up in San Jose) is bringing Farmers' Markets on a digital platform, delivering fresh local produce to the doorstep of their consumers. 

Check out the live project on App Store and Google Play 

or visit the website

My role:

UX Design: Developing the user experience for Serving Fresh for the mobile app as well as the website. My responsibilities include designing the interface for consumers, farmers as well as the admin team of Serving Fresh to track their farm partners, orders, revenue as well as customer feedback. The app will soon be launched on the Apple app store and Google Play.

Branding: Redesigning the app's branding - defining brand colors, logo design and marketing design




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Mobile First Approach

Choose the most convenient day of delivery to place an order

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Easy peasy checkout as well as refunds if there is anything wrong with the order

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Learn more about our impact, team and farm partners

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Member profile and consistent rewards system 

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Customer facing website

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Web dashboard for Farm Partners and Serving Fresh team to track orders

Digital Marketing Design

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