
FLEX
blending convenience into everyday


A blender is to fresh what a microwave is to frozen in homes.
Smoothies are the quickest and healthiest form of meal replacement for people maintaining a fitness regime and healthy diets.





How can we design a personal blender to make a shift from an appliance to a fitness accessory?
Introducing

FLEX / classic
/ Designed convenience for the trendy and active



Cord management
auto-recoil
pop colored cord

Sipper cap and Blade cap
One Flask / Two Caps
Less Cleaning / More Convenience

Two sliders sipper cap
/ Loading and blending process










/ CMF Explorations

/ Classic utility
Rugged greys exuberating an industrial mood for the ones who prefer to stay classic





/ Gentle pastels
A palette of vivid, soft and desaturated pastels for the mellow ones


/ Bold energy
A vibrant and bold palette for those who like to stand out



/ Prototyping





