Product designer
Flex
A tactical design project to redesign a personal blender. It was The scope involved research on current blenders, identifying a user archetype and finding opportunities to improve the design for their specific needs.
Service
Industrial Design, User Research, Tactical Design
Client
Class Project
Year
2019
FLEX
blending convenience into everyday
A blender is to fresh what a microwave is to frozen in homes.
Smoothies are the quickest and healthiest form of meal replacement for people maintaining a fitness regime and healthy diets.
How can we design a personal blender to make a shift from an appliance to a fitness accessory?
Introducing
FLEX / classic
/ Designed convenience for the trendy and active
Cord management
auto-recoil
pop colored cord
Sipper cap and Blade cap
One Flask / Two Caps
Less Cleaning / More Convenience
Two sliders sipper cap
/ Loading and blending process
/ CMF Explorations
/ Classic utility
Rugged grays exuberayting an industrial mood for the ones who prefer to stay classic
/ Gentle pastels
A palette of vivid, soft and desaturated pastels for the mellow ones
/ Classic utility
Rugged grays exuberayting an industrial mood for the ones who prefer to stay classic
/ Prototyping
