Flex

A tactical design project to redesign a personal blender. It was The scope involved research on current blenders, identifying a user archetype and finding opportunities to improve the design for their specific needs. 

Service

Industrial Design, User Research, Tactical Design

Client

Class Project

Year

2019

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FLEX

blending convenience into everyday

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A blender is to fresh what a microwave is to frozen in homes. 

Smoothies are the quickest and healthiest form of meal replacement for people maintaining a fitness regime and healthy diets. 

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How can we design a personal blender to make a shift from an appliance to a fitness accessory?

Introducing

FLEX / classic

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/ Designed convenience for the trendy and active

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Cord management

 

auto-recoil

pop colored cord

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Sipper cap and Blade cap

One Flask / Two Caps

Less Cleaning / More Convenience

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Two sliders sipper cap

/ Loading and blending process

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/ CMF Explorations

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/ Classic utility

Rugged grays exuberayting an industrial mood for the ones who prefer to stay classic

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/ Gentle pastels

A palette of vivid, soft and desaturated pastels for the mellow ones  

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/ Classic utility

Rugged grays exuberayting an industrial mood for the ones who prefer to stay classic

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/ Prototyping 

prototype
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