Flex
A tactical design project to redesign a personal blender. It was The scope involved research on current blenders, identifying a user archetype and finding opportunities to improve the design for their specific needs.
Service
Industrial Design, User Research, Tactical Design
Client
Class Project
Year
2019

FLEX
blending convenience into everyday


A blender is to fresh what a microwave is to frozen in homes.
Smoothies are the quickest and healthiest form of meal replacement for people maintaining a fitness regime and healthy diets.

How can we design a personal blender to make a shift from an appliance to a fitness accessory?
Introducing
FLEX / classic

/ Designed convenience for the trendy and active



Cord management
auto-recoil
pop colored cord

Sipper cap and Blade cap
One Flask / Two Caps
Less Cleaning / More Convenience

Two sliders sipper cap
/ Loading and blending process






/ CMF Explorations

/ Classic utility
Rugged grays exuberayting an industrial mood for the ones who prefer to stay classic



/ Gentle pastels
A palette of vivid, soft and desaturated pastels for the mellow ones






/ Classic utility
Rugged grays exuberayting an industrial mood for the ones who prefer to stay classic





/ Prototyping





