FLEX

blending convenience into everyday

A blender is to fresh what a microwave is to frozen in homes. 

Smoothies are the quickest and healthiest form of meal replacement for people maintaining a fitness regime and healthy diets. 

How can we design a personal blender to make a shift from an appliance to a fitness accessory?

Introducing

FLEX / classic

/ Designed convenience for the trendy and active

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Cord management

 

auto-recoil

pop colored cord

Sipper cap and Blade cap

One Flask / Two Caps

Less Cleaning / More Convenience

 

Two sliders sipper cap

 

/ Loading and blending process

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/ CMF Explorations

/ Classic utility

Rugged greys exuberating an industrial mood for the ones who prefer to stay classic

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/ Gentle pastels

A palette of vivid, soft and desaturated pastels for the mellow ones  

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/ Bold energy

A vibrant and bold palette for those who like to stand out

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/ Prototyping 

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