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FLEX/
blending convenience into everyday


A blender is to fitness what a microwave is to convenience in homes.

Smoothies are the quickest and healthiest form of meal replacement for people maintaining a fitness regime and healthy diets.




How can we design a personal blender to make a shift from an appliance to a fitness accessory?
Introducing







/ Perfect tool for the trendy and active
FLEX / classic
/ Easily blend smoothies and protein shakes to-go
/ Loading and blending process







/ Minimal e-paper screen
/ Prototyping




Play Video


/ designed convenience
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