FLEX
a new fitness accessory
FLEX is an ecosystem of a personal blender and a connected app, offering convenience and time-saving tools for adults who want to maintain a healthy and balanced life.
Single knob screen
Rotate knob to change functions. Using an e-paper screen lends the flexibility to incorporate new functions to the product over the years via software updates.
Minimal interactions
Operate the blender with a single knob. After rotating the knob to select the function, press the knob in to start.
Cord management
Auto-recoil cord management with brightly colored cord, visible through the translucent HDPE part at the bottom.
Flask details
Flask with uniquely designed sipper cap to cater to different styles of drinking and easy carry strap.
Loading and blending process
Features and app integration
Integrated weighing scale
Understand the order of loading the blender and keep track of the quantity / weight of each ingredient
Seamlessly track your fitness progress
Connect the app with their fitness bands to track calories and fitness goals
Personalized recipe suggestions
Browse personalized recipes based on your wellness goals, eating style and dietary restrictions.
Automated retail
Save time by ordering ingredients for your next smoothie with one click
Gamification
Positive reinforcement via a reward system encourages users to continue striving for their fitness goals
Prototyping
CMF explorations
Gentle pastels
A palette of vivid, soft and desaturated pastels for the mellow ones
Energy Pops
A vibrant and bold palette for those who like to stand out
Classic Utility
Rugged greys exuberayting an industrial mood for the ones who prefer to stay classic.
Product Experience
Image credit: Pinterest / Tay Carroll