Serving Fresh by Infinite Options (a start-up in San Jose) is bringing Farmers' Markets on a digital platform, delivering fresh local produce to the doorstep of their consumers. 

My role:

UX Design: Developing the user experience for Serving Fresh for the mobile app as well as the website. My responsibilities include designing the interface for consumers, farmers as well as the admin team of Serving Fresh to track their farm partners, orders, revenue as well as customer feedback. The app will soon be launched on the Apple app store and Google Play.

Branding: Redesigning the app's branding - defining brand colors, logo design and overall brand language. 

Choose the most convenient day of delivery to place an order

Easy peasy checkout as well as refunds if there is anything wrong with the order

Learn more about our impact, team and farm partners

Member profile and consistent rewards system 

Website experience for customers

Web experience for Farm partners and Serving Fresh team to track orders



© Devanshi Mehra 
Industrial design I I California